Brief

Create an immersive way to experience the affects of DME sight loss.

Solution

We felt it was important that whatever the experience, the way to drive most engagement was to enable delegates to experience it without the need of a staff member helping them. Therefore we created a headsetless, 4 dimensional system delegates could experience.

Execution

Filmed 360º film, edited to show the affects of sight loss. Projected onto a special 180º dome to immerse the user in the enviroment. Added synced lighting, sound and smell release to put the user in the enviroment.