This project was one of our own doing. With TFWA Cannes 2020 being cancelled we saw there was an opportunity to support the travel retail industry and still allow retailers and brands to meet.
We partnered with TRBusiness to launch TRMarketplace, a one of its kind digital event platform that ran for 2 weeks, housing webinars, live presenations and private meeting rooms for those in attendance.
The event ran for 2 weeks and was very positively received by the industry. So much so that the platform was kept live for 6 months to enable delegates to continue to make contact with one another.